Deadman's Cup is a coffee brand that would sell bottled drinks at car meets.
Project Type
Programs
Keywords
Branding
3D Modeling
Product Design
Illustration
Illustrator
Procreate
Photoshop
Adobe Dimensions
Coffee
Cars
Silly
Fun
Coffee that fuels ideas.
Fuel for people who drive fast and wrench on engines.
Deadman’s Cup started as a small doodle I made after a car meet. I’d been looking at Rat Fink’s work and started wondering why there wasn’t a Cars and Coffee style brand that could actually show up to events—selling coffee in bottles or simple paper cups. So I began sketching out a few loose ideas, just for fun, and showed them to some friends. The illustration of a naked man behind the wheel got the biggest laugh, and that’s where the name Deadman stuck—pulled from the way old classic cars were often called “death traps.” What started as a joke drawing slowly turned into the concept for a brand built around car culture, caffeine, and a bit of reckless charm.
Made me almost die of laughter.
The Deadman illustration came with a bottle design inspired by a mix of vintage and modern coffee packaging I’d seen before, but I wanted to push it further. The idea grew into a small lineup of three bottled coffees, each with its own illustrated story: Deadman Espresso featuring the iconic driver, Deadman Decaf with a broken-down car, and a Coffee Bean Head character behind the wheel of my illustrated Mini Cooper. Each label had its own personality, tied together by that same gritty, hand-drawn energy.
Once the illustrations were complete, I moved into 3D modeling—building the bottles in Fusion and bringing them into Adobe Dimension to apply labels and set up lighting. From there, I built a small product shoot to bring the world of Deadman’s Cup to life, turning a sketch from a car meet into a full visual brand.
